Post-Bac Certificate in Public Relations and Journalism

DEGREE OFFERED

  • Post-Baccalaureate Certificate
  • Option:  Public Relations and Journalism

CAMPUS OPTIONS

Main Campus (Union, NJ)

APPLICATION DEADLINE

Fall:       August 1
Spring:  January 1

ADMISSION REQUIREMENTS

  • Proof of bachelor's degree or foreign equivalent
  • TOEFL or IELTS scores (for applicants whose native language is not English). Exceptions can be made for students who have completed at least 6 credits of college level English courses from a U.S. institution, or who have submitted SAT or ACT exam scores.

PROGRAM DESCRIPTION

In a constantly changing media landscape, radio, television, print and electronic journalism are converging to create new ways for people to find information. At the same time public relations specialists are in increasing demand as organizations seek to get their messages out to shareholders and the wider community. The concrete skills of writing, reporting and research never go out of style. This certificate is unique in that it is the only program of its kind in New Jersey.

Students can earn graduate credit for these courses or complete four courses and receive a certificate in public relations and journalism. Students will study with journalists from The Star Ledger, The Associated Press and The New York Times as well as public relations specialists who are working in the field. Students will interact with colleagues who are working toward a master’s degree in Communication Studies that will help them build careers in teaching, management, mediation, political and health communication campaigns and work as an ombudsman in an organization. If taken for graduate credit, these classes can be transferred into the Communication Studies program upon acceptance. Kean University sponsors an award-winning campus newspaper, a radio station, and television studios as well as a faculty member skilled in digital storytelling.

Career Areas include:

  • Advertising
  • Event planning
  • Fundraising
  • Human Resources
  • Journalism
  • Management
  • Ombudsman in an organization
  • Political and Health Communication Campaigns
  • Public Relations
  • Recruitment

PROGRAM REQUIREMENTS

  • 12 credits

Curriculum

Choose any four from the following:

COMM 5009: Public Relations Management
An exploration of the key components of operating a public relations department and a review of promotional messages critical to the building of the identity of any organization.

COMM 5535: Crisis Communication
Public Relations specialists need to address any crisis that might occur in their organizations. They need to learn to get their message out in a way that will be informative to the public while preserving the integrity of the organization. This class will teach students how to develop a crisis plan in your organization and construct appropriate messages.

COMM 5620: Convergent Journalism
Explores the shifting patterns that people use to obtain their news. Television, radio, print and electronic forms of communication will be explored. Students will develop a practical understanding in each of these modes of information sharing.

COMM 5640: Public Relations Cases
Advanced critique and analysis of effective public relations principles, practices, and strategies in a legal and ethical context. Examination of current research related to the topic.

COMM 5280: News Literacy (pending approval)
Raising awareness of how the press operates and how public relations professionals can connect with the press to get their messages out to the public. This course has been offered as a topic course.

COMM 5360: Global Journalism (pending approval)
The information age has linked all nations in new ways. This class explores issues of diversity, press freedom and world opinion in the creation and consumption of the news.

Courses that can enhance this certificate also include persuasion, organizational communication theory, and corporate advertising, etc…

Students who opt to take the courses for credit may apply them toward a Master of Arts in Communication Studies if they have earned a grade of B or better in each course.
 

FOR INFORMATION REGARDING APPLICATION

grad-adm@kean.edu
908.737.7100

Program coordinator

DR. WENLI YUAN
CAS 426
T. 908.737.0471
wyuan@kean.edu

Updated 6/27/12